Marketing & Public Relations

Madonna University marketing includes news releases, branding/logo guidelines, guiding principles, graphic identity standards, and licensing. Please contact us with any related inquiries.

Contact

Karen SanbornExecutive Director of University Communications

734-432-5843

ksanborn@madonna.edu

Karen Sanborn

Alexandria Zimmerman
Marketing Manager

734-432-5624

marketing@madonna.edu

Alexandria Zimmerman

Branding/Logo Guidelines

A clear and consistent identity showcases the multiple strengths of Madonna University. The consistent use of the graphic identity standards is critical to the effective communication of Madonna University’s identity to its key constituencies such as prospective students, current students, alumni, donors, the media, and others.

This site outlines the University’s graphic identity standards related to wordmarks, Crusaders athletics marks colors and graphic elements that create a strong visual identity, and provides guidelines for use. All Madonna University departments, colleges, offices, units, and affiliates must adhere to these Graphic Identity Standards.

These standards apply to all visual representations of Madonna University, including brochures, newsletters, electronic communications, websites, and signage. The Madonna University wordmark must be prominent in all public communications.

Guiding Principles

Before using the University marks and Crusaders athletics marks, please make sure that use of the marks would:

Be consistent with and supportive of the University’s mission of providing a liberal arts education integrated with career preparation and service.
Reflect the University’s commitment to vigorous and open inquiry and discourse and to the Franciscan values of respect for others, peace and justice, reverence for creation, and education for truth and service.
Recognize that an institution of higher education is a vital and essential component of a diverse, democratic society.
Preserve the University’s reputation as a recognized international leader in academic pursuits, research, and service to society.
Be in compliance with University policies and codes of conduct.
Include truthful and open disclosure of sources of financial support for externally sponsored or funded University activities.
Attain a fair financial return to the University for any commercial use of its name or marks.

The use of the University’s name, marks and athletics marks must not:

Be associated with activities or entities that bring its integrity or credibility into question. Careful consideration must be taken to protect and respect the University’s reputation and standing.
Be used for personal gain.
Be used in print or electronic form if it implies commercial or political endorsement of a product, service, project, or individual without prior written authorization of the Marketing Department.

Graphic Identity Standards

Typeface

The typeface used in the Madonna University wordmark is “Garamond.”

Colors

Primary Colors

MU Blue PMS 293 | CMYK 100 / 80 / 12 / 3 | RGB 14 / 76 / 144 | HEX # 0E4C90

MU Yellow PMS 116 | CMYK 0 / 16 / 100 / 0 | RGB 255 / 210 / 0 | HEX # FFD200

Secondary Colors

PMS 288 | CMYK 100 / 80 / 6 / 32 | RGB 0 / 45 / 114 | HEX # 02D72

PMS 284 | CMYK 59 / 17 / 0 / 0 | RGB 108 / 172 / 228 | HEX # 6CACE4

PMS 125 | CMYK 6 / 32 / 100 / 24 | RGB 181 / 133 / 0 | HEX # B58500

Tertiary Colors

PMS 285 | CMYK 90 / 48 / 0 / 0 | RGB 0 / 114 / 206 | HEX # 0072CE

PMS 283 | CMYK 42 / 9 / 0 / 0 | RGB 146 / 193 / 233 | HEX # 92C1E9

Neutral Colors

PMS Cool Gray 9 | CMYK 30 / 22 / 17 / 57 | RGB 95 / 99 / 105 | HEX # 5F6369

Correct Use of University and Athletics Logos/Marks

Do not:

Skew, warp, or stretch the logo's proportions in any way, shape, or form.
Rotate the logo.
Recreate the logo or any of its elements.
Use any colors other than what has been defined.
Crop the logo or use parts of it separately.
Place the logo against a background that does not allow enough contrast for all letters and elements to be clear and legible.
Use more than one logo in one place.

University Seal Use
Any use for commercial purposes must be approved by the Marketing Department at marketing@madonna.edu. The university seal acts as the signature of the Office of the President and Graduate School, and has traditionally been used on formal or professional materials, and is printed on ceremonial documents, awards, and diplomas. It may also continue to be used as a permanent feature in building decor and flooring design.

Licensing

Vendors interested in participating as a licensed vendor of Madonna University apparel or merchandise should contact CLC at licensing@clc.com or (770) 956-0520.

In addition to the Madonna University Bookstore, Walgreens at 6 Mile and Newburgh Road sells licensed Madonna University apparel.

If you have any questions about appropriate usage of the Madonna University or Crusaders logos, please email marketing@madonna.edu and we will be glad to assist you.

Publications

ENews
Madonna Now (available on request)
Strategic Plan (Vision 2020)
Campaign Brochure
Undergraduate Catalog
Graduate Catalog