Madonna Business Students Win Big with The Big Salad
February 28, 2017
Applied learning is a key strategy in Madonna University business courses. This fall, students in Nidhal Bouazizi’s marketing class partnered with The Big Salad, a catering company located in Novi, Troy, Ann Arbor and Grosse Pointe Woods, to apply what they had learned in class to a real marketing project for The Big Salad. Students were divided into six groups and competed to develop a unique food item and a marketing campaign for that item. The winning team’s product was a wrap sandwich called the “Soul of Detroit Wrap.” The winning team was selected by John Bornoty, The Big Salad CEO. His selection was based on sales of the wrap, customer service, enthusiasm, and teamwork. Each team member received a $50 amazon gift card for their winning entry.
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