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| Academics | Language, Literature, Communication, and Writing

Why Study Career Communication at Madonna University?

  • Small classes and tailored assignments
  • A choice of electives that match your interests
  • Collaborative educational experiences
  • Access to an extensive array of high-tech tools like computer-assisted reporting, web page applications and more
  • Intensive writing experiences with feedback from faculty and peers

Upon completion of this 18-credit hour certificate, you should be prepared to compose effective and ethical spoken and written messages appropriate to the situation and audience. You also should have developed effective communication skills in speaking, writing, listening, providing feedback, persuading, and managing the message in various contexts.

This program was designed to enhance other major/minor areas of study by providing communication theory and practice opportunities. This is not a stand-alone certificate.

Classes include: Communication Concepts and Contexts, Argumentation and Persuasion, Public Speaking and Small Group Communication, with six additional credit hours available from a wide range of electives.

Apply the skills developed in this certificate program to gain and maintain employment in your respective field of study. Your communication skills and knowledge will assist you throughout life and your career.

This certificate addresses many of the skills employers identified as desirable in the annual survey of the National Association of Colleges and Employers, including:

  • Ability to work in a team structure
  • Ability to make decisions and solve problems
  • Ability to verbally communicate with persons inside and outside the organization
  • Technical knowledge related to the job
  • Proficiency with computer software programs
  • Ability to create and/or edit written reports
Sara Byrne

Sara (Simnitch) Byrne '11 quickly progressed from a rookie journalist to award-winning broadcast reporter. She began as a general assignment reporter at 9 & 10 Fox 32 News in the Traverse City bureau, where she remained for two years, before being promoted to evening anchor for the 7 and 10 p.m. newscasts on Fox 32. A year later, Byrne earned the anchor position for Michigan this Morning, one of northern Michigan's most-watched morning shows. "It was a true privilege to be offered that anchor chair," she said. She received two Michigan Associated Press Awards and two Michigan Association of Broadcasting awards during her tenure there. Byrne serves as a freelance/fill-in reporter at WNEM TV-5 in Saginaw.

"Madonna's BCA program has grown by leaps and bounds even since I was a part of it and I couldn't be happier to see that," she said. "The state-of-the-art studio is by far the best part of the program. It helps to learn hands-on and not many colleges afford students that opportunity like Madonna does. A Catholic education was also a primary reason why Madonna was the perfect fit." "It was close to home, had intimate class sizes, had a religious base and was very affordable for a private college," she said.