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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Sport Management Post-Bac: Cert Achieve | Sport Management Major: Bach Sci | Sport Management - Business: Concen | Sport Management - Journalism: Concen | Sport Management Minor | Sport Management Major - Support: Bach Sci
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Sport Management Post-Bac: Cert Achieve    
   Certificate Courses (30 cr. to be chosen)    
      SM  1100   Introduction to Sport Management (BUS/SM*) 3 cr.  Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. 
      SM  2100   Media Relations in Sport (JRN/SM*) 3 cr.  The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries. 
      SM  2300   Social Issues in Sport Management 3 cr.  Analysis of critical issues and controversies in sport including the influences that social attitudes, media, politics, and the economy have on various sports institutions from childhood play to professional athletes. Includes perspectives on religion, deviance, violence, race, gender, and social class in sport. 
      SM  2930   Practicum in Sport/Recreation 1 cr. (Not To Exceed 3 cr.)  Hands-on work experience in the sport or leisure industry. Application of practical knowledge of introductory sport management principles in an approved, supervised sport- or recreation-specific assignment. Prerequisite: SM 1100 and 24 semester hours in major completed. 
      SM  3100   Facility Design and Event Management (HMG/SM*) 3 cr.  The processes for managing sport and event enterprises. Specific attention given to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: SM 1100. 
      SM  3300   Sport Marketing (MKT/SM*) 3 cr.  An in-depth analysis of the various techniques and strategies of marketing in the sport environment. Basic marketing concepts examined, with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, and public relations. Prerequisite: SM 1100. 
      SM  4100   Legal and Ethical Aspects of Sport (BUS/SM*) 3 cr.  An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3300. 
      SM  4300   Budgeting and Financing of Sport (FIN/SM*) 3 cr.  An analysis of financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport environments. Topics include revenues and expenses of professional, intercollegiate, and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport; and public and private funding for non-profit sport programs. Prerequisites: SM 1100 and ACC 2000. 
      SM  4500   Gender and Race in Sport 3 cr.  Socially constructed categories of class, race, and gender, and their influence on perceptions of the body. The impact these categories have on institutionalization, practice, and representation of sport and leisure is discussed, with an emphasis on promoting unbiased and non-prejudicial sport and leisure environments. Prerequisites: SM 1100 and SM 2300. 
      SM  4930   Sport Management Internship 3 cr.  On-the-job experiences with the application of principles and techniques that have been presented in coursework in the sport management program. Approximately 400 clock hours, including periodic consultation with a university supervisor. Prerequisite: At least 12 credits in Sport Management. 
      SM  4950   Senior Seminar in Sport Management 2 cr.  This capstone seminar focuses on preparing students for careers in sport management. Students synthesize their program coursework and field experiences, conduct self-assessments, and reflect critically on the field of sport management and their career potential within it. Prerequisites: Senior standing and at least 24 credits in Sport Management; pre- or corequisite: SM 4930. 
Sport Management Major: Bach Sci    
   Major Courses (39 cr. to be chosen)    
      SM  1100   Introduction to Sport Management (BUS/SM*) 3 cr.  Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. 
      SM  2100   Media Relations in Sport (JRN/SM*) 3 cr.  The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries. 
      SM  2300   Social Issues in Sport Management 3 cr.  Analysis of critical issues and controversies in sport including the influences that social attitudes, media, politics, and the economy have on various sports institutions from childhood play to professional athletes. Includes perspectives on religion, deviance, violence, race, gender, and social class in sport. 
      SM  2930   Practicum in Sport/Recreation 1 cr. (Not To Exceed 3 cr.)  Hands-on work experience in the sport or leisure industry. Application of practical knowledge of introductory sport management principles in an approved, supervised sport- or recreation-specific assignment. Prerequisite: SM 1100 and 24 semester hours in major completed. 
      SM  3100   Facility Design and Event Management (HMG/SM*) 3 cr.  The processes for managing sport and event enterprises. Specific attention given to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: SM 1100. 
      SM  3300   Sport Marketing (MKT/SM*) 3 cr.  An in-depth analysis of the various techniques and strategies of marketing in the sport environment. Basic marketing concepts examined, with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, and public relations. Prerequisite: SM 1100. 
      SM  4100   Legal and Ethical Aspects of Sport (BUS/SM*) 3 cr.  An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3300. 
      SM  4300   Budgeting and Financing of Sport (FIN/SM*) 3 cr.  An analysis of financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport environments. Topics include revenues and expenses of professional, intercollegiate, and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport; and public and private funding for non-profit sport programs. Prerequisites: SM 1100 and ACC 2000. 
      SM  4500   Gender and Race in Sport 3 cr.  Socially constructed categories of class, race, and gender, and their influence on perceptions of the body. The impact these categories have on institutionalization, practice, and representation of sport and leisure is discussed, with an emphasis on promoting unbiased and non-prejudicial sport and leisure environments. Prerequisites: SM 1100 and SM 2300. 
      SM  4930   Sport Management Internship 3 cr.  On-the-job experiences with the application of principles and techniques that have been presented in coursework in the sport management program. Approximately 400 clock hours, including periodic consultation with a university supervisor. Prerequisite: At least 12 credits in Sport Management. 
      SM  4950   Senior Seminar in Sport Management 2 cr.  This capstone seminar focuses on preparing students for careers in sport management. Students synthesize their program coursework and field experiences, conduct self-assessments, and reflect critically on the field of sport management and their career potential within it. Prerequisites: Senior standing and at least 24 credits in Sport Management; pre- or corequisite: SM 4930. 
      Concentration Option (9 cr. to be chosen)    
Sport Management - Business: Concen    
   Concentration Courses (9 cr. to be chosen)    
      ACC 2000   Survey of Accounting 3 cr.  Survey for students in non-business majors and non-business minors. Introduction to both financial and managerial accounting concepts and topics: reading and interpreting a complete set of financial statements for an organization, the conceptual foundation and terminology of financial accounting, understanding the nature and role of an internal control system, and analyzing financial and non-financial data to assist managers in making operating decisions. 
      ECN 2720   Principles of Microeconomics 3 cr.  Theories of production and cost, demand, supply, competition, consumer behavior, and distribution of income. Prerequisite: MTH 1050. 
      WRT 3260   Business and Professional Writing (BUS/WRT*) 3 cr.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: WRT 1020. 
      MIS 2850   Web Design for Business Applications 3 cr.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. 
Sport Management - Journalism: Concen    
   Concentration Courses (9 cr. to be chosen)    
      JRN 2050   Public Relations Writing 3 cr.  Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. 
      JRN 3160   News Production 2 cr.  Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. Prerequisites: JRN 1320 and JRN 2860; or departmental approval. 
      JRN 4050   Advanced Public Relations 3 cr.  Development of a variety of public relations projects for internal and external audiences, including publicity generation, media relations, on-line and print publication creation, press releases, media kits, and crisis communication. Discussion of public relations strategies and tactics, case studies, and ethical decision-making. Prerequisite: JRN 2050 or departmental approval. 
      JRN 4160   Advanced News Production 2 cr.  Writing opinion pieces; selecting stories and graphics; composing captions and headlines; designing print and online pages within constraints of news hole and budget; editing the school publication under actual deadline conditions. Prerequisite: JRN 1320, JRN 3160, and JRN 3570; or departmental approval. 
      JRN 4750   Spec Topics:Creating an Interactive & Engaging Instagram (COM/JRN*) 1 cr.   
Sport Management Minor    
   Minor Courses (24 cr. to be chosen)    
      SM  1100   Introduction to Sport Management (BUS/SM*) 3 cr.  Exploration and analysis of sport and recreation from philosophical, historical, and organizational perspectives. Introduction to the field of sport management, examining professional opportunities available, resume writing, and professional networking in the field. 
      SM  2100   Media Relations in Sport (JRN/SM*) 3 cr.  The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries. 
      SM  2300   Social Issues in Sport Management 3 cr.  Analysis of critical issues and controversies in sport including the influences that social attitudes, media, politics, and the economy have on various sports institutions from childhood play to professional athletes. Includes perspectives on religion, deviance, violence, race, gender, and social class in sport. 
      SM  3100   Facility Design and Event Management (HMG/SM*) 3 cr.  The processes for managing sport and event enterprises. Specific attention given to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: SM 1100. 
      SM  3300   Sport Marketing (MKT/SM*) 3 cr.  An in-depth analysis of the various techniques and strategies of marketing in the sport environment. Basic marketing concepts examined, with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, and public relations. Prerequisite: SM 1100. 
      SM  4100   Legal and Ethical Aspects of Sport (BUS/SM*) 3 cr.  An analysis of the legal and ethical aspects of the sport environment. Topics include negligence; liability; control of amateur, professional, and school sport; violence/crowd control; product liability; risk management; and selected current issues. Prerequisites: SM 1100 and BL 3300. 
      SM  4300   Budgeting and Financing of Sport (FIN/SM*) 3 cr.  An analysis of financial concepts and theories and their application in the professional, intercollegiate, recreational, and commercial sport environments. Topics include revenues and expenses of professional, intercollegiate, and private sport industries; issues impacting these revenues and expenses; budgeting methods; economic impact; fundraising at the intercollegiate level; ownership in sport; and public and private funding for non-profit sport programs. Prerequisites: SM 1100 and ACC 2000. 
      SM  4500   Gender and Race in Sport 3 cr.  Socially constructed categories of class, race, and gender, and their influence on perceptions of the body. The impact these categories have on institutionalization, practice, and representation of sport and leisure is discussed, with an emphasis on promoting unbiased and non-prejudicial sport and leisure environments. Prerequisites: SM 1100 and SM 2300. 
Sport Management Major - Support: Bach Sci    
   Support Courses (6 cr. to be chosen)    
      BL  3330   Business Law I 3 cr.  Study of the law and the legal process as it relates to business and society. Emphasis is on the law of contracts, sales under the U.C.C., negotiable instruments, secured transactions and agency. Basic concepts of the law of crimes and torts, including products liabilities and performing legal research will be covered. 
      MKT 2440   Principles of Marketing 3 cr.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: WRT 1010 and WRT 1020. Recommended prerequisite: ACC 2010 or equivalent. 
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