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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Marketing Plan of Study

Marketing Minor
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Marketing Minor

   

   Minor Courses (21 cr. to be chosen)

   
      MGT 2360   Principles of Management 3 cr.  An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice. 
      MKT 2440   Principles of Marketing 3 cr.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: WRT 1010 and WRT 1020. 
      MKT 2550   Consumer Behavior (HTM/MKT*/NFS) 3 cr.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 

      Marketing Electives (12 cr. to be chosen)

   
         MRM 2400   Principles of Retailing (HTM/MKT/MRM*) 3 cr.  Overview of the basic principles of the retailing industry for all types of retail firms and retail supply chains, including such businesses as banking, health care services, information technology, and manufacturing companies that sell their products through retail firms. Topics include customer relationship management, industry consolidation, and supplier relations, together with finance, operations, information technology, and real estate as they relate to retail. 
         MRM 2620   Fashion Promotion and Coordination (MKT/MRM*) 3 cr.  Study of the principles, procedures, and special techniques of fashion promotion and coordination. Analysis of sources of information and responsibilities of fashion promotion personnel in various organizations. 
         MRM 3080   Visual Merchandising (HTM/MKT/MRM*) 3 cr.  Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized. 
         MKT 3100   Professional Selling 3 cr.  The study and application of professional selling theory and technique as they relate to marketing communication. Other topics include types of selling situations, customer relationship management, teleselling, customer service, ethical issues of selling and sales management. Prerequisite: MKT 2440. 
         SM  3300   Sport Marketing (MKT/SM*) 3 cr.  An in-depth analysis of the various techniques and strategies of marketing in the sport environment. Basic marketing concepts examined, with applications to the uniqueness of the sport and leisure industry: event marketing, sponsorship, licensing, sport information, and public relations. Prerequisite: SM 1100. 
         MRM 3500   Electronic Retailing (MKT/MRM*) 2 cr.  Investigates the growing world of the cyber store and the scope of on-line retailing. Examination of the different types of e-tailers: traditional "bricks and mortar" store web sites, shopping service “malls” accessed through Internet service providers, and large-scale online auction and off-price retail sites. Goods and service e-tailors, both profit and non-profit, are analyzed. E-tail web consumers and their buying patterns are examined. 
         MKT 3730   Principles of Advertising 3 cr.  Intended for students with career plans in advertising and related fields. Emphasis on application of theory and strategies. Students develop and apply marketing and creative skills in analyzing advertising problems and preparing advertisement concepts for consumer and business marketing. Examination of the strategic, practical, and ethical dimensions of advertising through applications. 
         MKT 3870   Sales Management 3 cr.  Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360. 
         HTM 4370   Marketing Hospitality Services (HTM*/MKT) 3 cr.  An in-depth look at the nature and scope of the meetings, convention and trade show markets, how to effectively service this market, and increase market share for properties. Prerequisite MKT 2440. 
         MKT 4560   Marketing Management 3 cr.  A study of the overall marketing strategy pertaining to problems experienced in today’s economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 4230, minimum of 9 cr. in marketing, and senior standing. 
         MKT 4710   Brunch with an Expert Seminar 1 cr.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 cr. of seminars. 
         MKT 4720   Literature Review Seminar 3 cr.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 cr. of seminars. 
         MKT 4730   Research Seminar 3 cr.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 cr. of seminars. 
         MKT 4740   General Topic Seminar 1 cr. (Not To Exceed 3 cr.)  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 cr. of seminars. 
         MKT 4750   Leadership Seminar 1 cr.  Prerequisites for all seminars: Junior level or full-time work experience. Students are limited to a total of 4 cr. of seminars. 
         MKT 4910   Internship 1 cr. (Not To Exceed 3 cr.)  Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program. 
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