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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Journalism and Public Relations Major: Assoc Arts | Journalism and Public Relations Major - Support: Assoc Arts | Journalism and Public Relations Major: Bach Arts | Journalism Minor
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Journalism and Public Relations Major: Assoc Arts    
   Major Courses (24 cr. to be chosen)    
      JRN 1320   News Reporting (JRN*/WRT) 3 cr.  Organization of the modern news organization; news values and news sources; structure of the news story; practical training in gathering and writing news stories for print and digital distribution. 
      JRN 2860   Editorial Writing and Feature Writing 3 cr.  Study of feature and opinion writing strategies; principles and ethics for print and digital media; the means of persuasion; nature, structure, and function of editorial and opinion articles. Prerequisite: JRN 1320 or departmental approval. 
      JRN 3130   Photography I (ART/JRN*) 3 cr.  Basic digital photography; principles of light, lenses, and composition; participation in all phases of digital work flow from initial composition to final image. Required for students seeking teaching certification with a Journalism minor. 
      JRN 3160   News Production 2 cr.  Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. Prerequisites: JRN 1320 and JRN 2860; or departmental approval. 
      JRN 3570   Editing and Design 3 cr.  Principles of editing, headline writing, page design, use of graphics in print and digital publications. May include an academic service-learning experience. Prerequisite: JRN 1320 or departmental approval. 
      Major electives (10 cr. to be chosen)    
         BCA 1010   Survey of Broadcast, Film, and Digital Media (BCA*/JRN) 3 cr.  An overview of the telecommunications industry, its technical and economic nature, and its consideration as both a product of social forces and as a social force itself. 
         ART 1710   Graphic Design I (ART*/JRN) 3 cr.  Overview of the field of graphic design, with emphasis on basic terminology, process, and procedure. The elements and principles of successful graphic design are introduced and practiced through hand-rendered and digital projects. Corequisite: ART 1720, ART 1730, or permission of instructor. 
         JRN 2050   Public Relations Writing 3 cr.  Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. 
         SM  2100   Media Relations in Sport (JRN/SM*) 3 cr.  The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries. 
         BCA 2610   Television Production I (BCA*/COM/JRN) 3 cr.  Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year. 
         BCA 2810   Field Production and Editing I (BCA*/JRN) 3 cr.  Introduction to basic concepts and practices of single camera field production, including directing theory, camera technique, sound, lighting, and editing. Preferred prerequisite or corequisite: BCA 2610 or permission of instructor. 
         JRN 2910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)   
         JRN 2920   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)   
         BCA 3030   Writing for Radio, TV, and Film (BCA*/JRN) 3 cr.  Theory and practice of writing scripts for radio, television, and film. Introduction to the techniques of storytelling, storyboarding, production tracking, and budgeting. Prerequisite: BCA 2610 or permission of instructor. 
         JRN 3140   Photography II (ART/JRN*) 3 cr.  Further exploration of photography including digital and chemical-based imaging. Digital and chemical printing, negative development, archival and fine art black-and-white printing. Class culminates with a portfolio project in either print or digital media. Prerequisite: JRN 3130 or permission of instructor. 
         ART 3150   Photoshop (ART*/BCA/JRN) 3 cr.  Introduction to a variety of image processing capabilities, with an emphasis on the development of original raster images related to art, design and motion graphics. Students learn various components of Adobe Photoshop including, image conversion, compositing, color correction, manipulating layers, working with paths, and print preparation. 
         BCA 3610   Television Production II (BCA*/COM/JRN) 3 cr.  Advanced studio production techniques, with emphasis on technical directing, camera techniques, lighting methods, and integration of field-produced tapes. Prerequisite: BCA 2610 or permission of instructor. 
         BCA 3750   Television News Reporting and Production (BCA*/JRN) 3 cr.  The concepts and practices of field and remote video production in electronic news gathering with emphasis on broadcast standards and ethical decision-making. Prerequisites: BCA 2610, 2810. 
         BCA 3820   Field Production and Editing II (BCA*/JRN) 3 cr.  Advanced field production and editing, with emphasis on visual and aural storytelling, creative camera and lighting techniques, shot continuity, audio, graphics, and special effects. Includes an academic service-learning experience. Prerequisite: BCA 2810. 
         JRN 3910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         JRN 3920   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         JRN 4010   Mass Communication (BCA/COM/JRN*) 3 cr.  Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers. Required for students seeking teaching certification with a Journalism and Public Relations minor. 
         JRN 4050   Advanced Public Relations 3 cr.  Development of a variety of public relations projects for internal and external audiences, including publicity generation, media relations, on-line and print publication creation, press releases, media kits, and crisis communication. Discussion of public relations strategies and tactics, case studies, and ethical decision-making. Prerequisite: JRN 2050 or departmental approval. 
         JRN 4160   Advanced News Production 2 cr.  Writing opinion pieces; selecting stories and graphics; composing captions and headlines; designing print and online pages within constraints of news hole and budget; editing the school publication under actual deadline conditions. Prerequisite: JRN 1320, JRN 3160, and JRN 3570; or departmental approval. 
         BCA 4630   Directing and Producing for Television (BCA*/JRN) 3 cr.  The theory and practice of producing and directing television programs. Students produce and/or direct a program that meets broadcast standards. Prerequisites: BCA 2810 and BCA 3610 and permission of instructor. 
         JRN 4750   Spec Topics:Creating an Interactive & Engaging Instagram (COM/JRN*) 1 cr.   
         JRN 4910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         JRN 4920   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
Journalism and Public Relations Major - Support: Assoc Arts    
   Support Courses (6 cr. to be chosen)    
      ART 1030   Painting Foundations for Art and Design 3 cr.  Introduction to painting with a variety of acrylic and watercolor media. Students explore observational and expressive painting techniques and learn color theory along with the elements and principles of art and design. No prior experience needed. 
      ART 1210    
      JRN 2910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)   
      JRN 3910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
      MKT 2440   Principles of Marketing 3 cr.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: WRT 1010 and WRT 1020. Recommended prerequisite: ACC 2010 or equivalent. 
      MKT 2550   Consumer Behavior (HMG/MKT*/NFS) 3 cr.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
Journalism and Public Relations Major: Bach Arts    
   Major Courses (46 cr. to be chosen)    
      ART 1210    
      JRN 1320   News Reporting (JRN*/WRT) 3 cr.  Organization of the modern news organization; news values and news sources; structure of the news story; practical training in gathering and writing news stories for print and digital distribution. 
      JRN 2050   Public Relations Writing 3 cr.  Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. 
      JRN 2860   Editorial Writing and Feature Writing 3 cr.  Study of feature and opinion writing strategies; principles and ethics for print and digital media; the means of persuasion; nature, structure, and function of editorial and opinion articles. Prerequisite: JRN 1320 or departmental approval. 
      JRN 3130   Photography I (ART/JRN*) 3 cr.  Basic digital photography; principles of light, lenses, and composition; participation in all phases of digital work flow from initial composition to final image. Required for students seeking teaching certification with a Journalism minor. 
      JRN 3160   News Production 2 cr.  Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. Prerequisites: JRN 1320 and JRN 2860; or departmental approval. 
      JRN 3570   Editing and Design 3 cr.  Principles of editing, headline writing, page design, use of graphics in print and digital publications. May include an academic service-learning experience. Prerequisite: JRN 1320 or departmental approval. 
      JRN 4010   Mass Communication (BCA/COM/JRN*) 3 cr.  Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers. Required for students seeking teaching certification with a Journalism and Public Relations minor. 
      JRN 4160   Advanced News Production 2 cr.  Writing opinion pieces; selecting stories and graphics; composing captions and headlines; designing print and online pages within constraints of news hole and budget; editing the school publication under actual deadline conditions. Prerequisite: JRN 1320, JRN 3160, and JRN 3570; or departmental approval. 
      JRN 4750   Spec Topics:Creating an Interactive & Engaging Instagram (COM/JRN*) 1 cr.   
      Jrn/Pub Rel Prac/Co-op Ed (3 cr. to be chosen)    
         JRN 2910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)   
         JRN 2920   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)   
         JRN 3910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         JRN 3920   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         JRN 4910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         JRN 4920   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
      ENG 4950   Senior Seminar 3 cr.  Capstone course for senior-level students. Students construct portfolios of their academic and professional work in their respective programs of study, reconsider their liberal arts education, and conduct research on topics in their majors as part of an information literacy curriculum. In keeping with the need for technological literacy, students create electronic portfolios. Must be taken in final twenty hours of the degree program. 
      Major electives (13 cr. to be chosen)    
         ART 1030   Painting Foundations for Art and Design 3 cr.  Introduction to painting with a variety of acrylic and watercolor media. Students explore observational and expressive painting techniques and learn color theory along with the elements and principles of art and design. No prior experience needed. 
         ART 2710   Graphic Design II 3 cr.  Exploration of the printing process and formats for graphic design. The elements and principles of successful graphic design are developed to an intermediate level of proficiency through projects that include editorial design, book design, identity branding, environmental design, and packaging design. Prerequisite: ART 1710; corequisite: ART 1720 or ART 1730. 
         ART 3740   Graphic Design III 3 cr.  Examination of advanced terminology, processes, procedures and collaborative work in graphic design. Special emphasis on advertising design formats, including ad campaigns, guerilla advertising, and promotional advertising. Prerequisite: ART 2710 or permission of instructor. 
         ART 4740   Graphic Design IV 3 cr.  Advanced-level exploration of processes and procedures in graphic design. Special emphasis on branding and identity design is achieved through individual and collaborative projects using research and conceptual skills. Development of professional quality student portfolio. Prerequisite: ART 3740. 
         ENG 2080   Approaches to Grammar 3 cr.  A linguistics course providing an historical sketch of the development of the English language and treating the interplay between theory of language and approaches to the study of grammar. By analyzing English phonology, morphology, syntax, semantics, and pragmatics, the course shows the changing nature of language and emphasizes how that change is influenced by politics and culture. The effects of dialect and register on communication in English are explored. Applications to teaching grammar in elementary and secondary settings are examined. 
         ENG 2620   Language and Culture 3 cr.  How and why people communicate in the ways they do. Habitual talking, listening, and writing behaviors of individuals and groups, as well as the influences of home, community, and culture on the language structures and language uses of individuals. Culture, as it influences linguistic preference, are considered, along with methods of semiotic and discursal analysis. 
         SM  2100   Media Relations in Sport (JRN/SM*) 3 cr.  The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries. 
         BCA 2610   Television Production I (BCA*/COM/JRN) 3 cr.  Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year. 
         JRN 3140   Photography II (ART/JRN*) 3 cr.  Further exploration of photography including digital and chemical-based imaging. Digital and chemical printing, negative development, archival and fine art black-and-white printing. Class culminates with a portfolio project in either print or digital media. Prerequisite: JRN 3130 or permission of instructor. 
         ART 3150   Photoshop (ART*/BCA/JRN) 3 cr.  Introduction to a variety of image processing capabilities, with an emphasis on the development of original raster images related to art, design and motion graphics. Students learn various components of Adobe Photoshop including, image conversion, compositing, color correction, manipulating layers, working with paths, and print preparation. 
         BCA 3610   Television Production II (BCA*/COM/JRN) 3 cr.  Advanced studio production techniques, with emphasis on technical directing, camera techniques, lighting methods, and integration of field-produced tapes. Prerequisite: BCA 2610 or permission of instructor. 
         JRN 4050   Advanced Public Relations 3 cr.  Development of a variety of public relations projects for internal and external audiences, including publicity generation, media relations, on-line and print publication creation, press releases, media kits, and crisis communication. Discussion of public relations strategies and tactics, case studies, and ethical decision-making. Prerequisite: JRN 2050 or departmental approval. 
         MIS 2850   Web Design for Business Applications 3 cr.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. Prerequisite: CIS 2380 or permission of the department. 
         MKT 2440   Principles of Marketing 3 cr.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: WRT 1010 and WRT 1020. Recommended prerequisite: ACC 2010 or equivalent. 
         MKT 2550   Consumer Behavior (HMG/MKT*/NFS) 3 cr.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
         MKT 3870   Sales Management 3 cr.  Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360. 
         MKT 4560   Marketing Management 3 cr.  A study of the overall marketing strategy pertaining to problems experienced in today’s economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 4230, minimum of 12 cr. in marketing, and senior standing. 
         WRT 2050   Creative Writing 3 cr.  Writing and study of poetry, fiction, and plays at an introductory level. Includes discussion, writers’ workshops, and regular conferences with the instructor. Students contribute to the production of a class electronic publication. Prerequisite: WRT 1020. 
         WRT 2440   Technical Writing 3 cr.  Theory and application of technical writing principles. Topics include an introduction to the technical communication environment, ethical and legal considerations, the basics of writing and analyzing technical documents, collaborative writing, and design principles for documents and Web sites. Students create a variety of technical documents for inclusion in their final e-portfolios. Prerequisite: WRT 1020 or equivalent. 
         WRT 3260   Business and Professional Writing (BUS/WRT*) 3 cr.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: WRT 1020. 
Journalism Minor    
   Minor Courses (20 cr. to be chosen)    
      JRN 1320   News Reporting (JRN*/WRT) 3 cr.  Organization of the modern news organization; news values and news sources; structure of the news story; practical training in gathering and writing news stories for print and digital distribution. 
      JRN 2860   Editorial Writing and Feature Writing 3 cr.  Study of feature and opinion writing strategies; principles and ethics for print and digital media; the means of persuasion; nature, structure, and function of editorial and opinion articles. Prerequisite: JRN 1320 or departmental approval. 
      JRN 3160   News Production 2 cr.  Techniques and hands-on experience of covering beats, digging out stories, writing stories, and validating facts under pressure of deadlines through working on the school publication. Prerequisites: JRN 1320 and JRN 2860; or departmental approval. 
      JRN 3570   Editing and Design 3 cr.  Principles of editing, headline writing, page design, use of graphics in print and digital publications. May include an academic service-learning experience. Prerequisite: JRN 1320 or departmental approval. 
      JRN 4160   Advanced News Production 2 cr.  Writing opinion pieces; selecting stories and graphics; composing captions and headlines; designing print and online pages within constraints of news hole and budget; editing the school publication under actual deadline conditions. Prerequisite: JRN 1320, JRN 3160, and JRN 3570; or departmental approval. 
      Minor electives (7 cr. to be chosen)    
         ART 1030   Painting Foundations for Art and Design 3 cr.  Introduction to painting with a variety of acrylic and watercolor media. Students explore observational and expressive painting techniques and learn color theory along with the elements and principles of art and design. No prior experience needed. 
         ART 1710   Graphic Design I (ART*/JRN) 3 cr.  Overview of the field of graphic design, with emphasis on basic terminology, process, and procedure. The elements and principles of successful graphic design are introduced and practiced through hand-rendered and digital projects. Corequisite: ART 1720, ART 1730, or permission of instructor. 
         ART 2710   Graphic Design II 3 cr.  Exploration of the printing process and formats for graphic design. The elements and principles of successful graphic design are developed to an intermediate level of proficiency through projects that include editorial design, book design, identity branding, environmental design, and packaging design. Prerequisite: ART 1710; corequisite: ART 1720 or ART 1730. 
         ART 3740   Graphic Design III 3 cr.  Examination of advanced terminology, processes, procedures and collaborative work in graphic design. Special emphasis on advertising design formats, including ad campaigns, guerilla advertising, and promotional advertising. Prerequisite: ART 2710 or permission of instructor. 
         ART 4740   Graphic Design IV 3 cr.  Advanced-level exploration of processes and procedures in graphic design. Special emphasis on branding and identity design is achieved through individual and collaborative projects using research and conceptual skills. Development of professional quality student portfolio. Prerequisite: ART 3740. 
         ENG 2080   Approaches to Grammar 3 cr.  A linguistics course providing an historical sketch of the development of the English language and treating the interplay between theory of language and approaches to the study of grammar. By analyzing English phonology, morphology, syntax, semantics, and pragmatics, the course shows the changing nature of language and emphasizes how that change is influenced by politics and culture. The effects of dialect and register on communication in English are explored. Applications to teaching grammar in elementary and secondary settings are examined. 
         ENG 2620   Language and Culture 3 cr.  How and why people communicate in the ways they do. Habitual talking, listening, and writing behaviors of individuals and groups, as well as the influences of home, community, and culture on the language structures and language uses of individuals. Culture, as it influences linguistic preference, are considered, along with methods of semiotic and discursal analysis. 
         JRN 2050   Public Relations Writing 3 cr.  Acquaints student with functions of public relations in our society and explains basic theories and principles in publicity writing and placement. 
         SM  2100   Media Relations in Sport (JRN/SM*) 3 cr.  The practical application of various techniques and strategies used in developing good public relations in and through sport. Communications and public relations theories and methods are presented and common public relations issues are analyzed in the professional, intercollegiate, and commercial sport industries. 
         BCA 2610   Television Production I (BCA*/COM/JRN) 3 cr.  Basic studio production techniques, including set-up and operation of cameras, microphones, recorders, lights, and control room equipment. Emphasis on hands-on team approach. Recommended for BCA majors during their first year. 
         JRN 3130   Photography I (ART/JRN*) 3 cr.  Basic digital photography; principles of light, lenses, and composition; participation in all phases of digital work flow from initial composition to final image. Required for students seeking teaching certification with a Journalism minor. 
         JRN 3140   Photography II (ART/JRN*) 3 cr.  Further exploration of photography including digital and chemical-based imaging. Digital and chemical printing, negative development, archival and fine art black-and-white printing. Class culminates with a portfolio project in either print or digital media. Prerequisite: JRN 3130 or permission of instructor. 
         ART 3150   Photoshop (ART*/BCA/JRN) 3 cr.  Introduction to a variety of image processing capabilities, with an emphasis on the development of original raster images related to art, design and motion graphics. Students learn various components of Adobe Photoshop including, image conversion, compositing, color correction, manipulating layers, working with paths, and print preparation. 
         BCA 3610   Television Production II (BCA*/COM/JRN) 3 cr.  Advanced studio production techniques, with emphasis on technical directing, camera techniques, lighting methods, and integration of field-produced tapes. Prerequisite: BCA 2610 or permission of instructor. 
         JRN 4010   Mass Communication (BCA/COM/JRN*) 3 cr.  Theory of behavior in communications in general and the mass media in particular. The design and evaluation of public opinion studies and research topics in communications with emphasis on the effects that the various media have had on consumers. Required for students seeking teaching certification with a Journalism and Public Relations minor. 
         JRN 4050   Advanced Public Relations 3 cr.  Development of a variety of public relations projects for internal and external audiences, including publicity generation, media relations, on-line and print publication creation, press releases, media kits, and crisis communication. Discussion of public relations strategies and tactics, case studies, and ethical decision-making. Prerequisite: JRN 2050 or departmental approval. 
         JRN 4750   Spec Topics:Creating an Interactive & Engaging Instagram (COM/JRN*) 1 cr.   
         JRN 4910   Journalism/Public Relations Practicum/Cooperative Education 1 cr. (Not To Exceed 4 cr.)  On-campus or on-the-job experience in publications, publicity, or promotion work. One or more cooperative education experiences may substitute for the practicum. Prerequisite: JRN 1320, JRN 2860, and JRN 3570; or departmental approval. 
         MIS 2850   Web Design for Business Applications 3 cr.  Study of the evolution, design, and development of Internet web sites. An introduction to HTML coding and the use of GUI software for the development and maintenance of web sites and web pages. Investigation and determination of what constitutes an acceptable web site. Prerequisite: CIS 2380 or permission of the department. 
         MKT 2440   Principles of Marketing 3 cr.  Study of marketing concepts, terminology, and applications, with special emphasis on the marketing mix relationships: e.g., product, price, promotion, and distribution. Introduction to the role and operation of marketing functions and their respective influence on the organization, both internally and externally. Prerequisites: WRT 1010 and WRT 1020. Recommended prerequisite: ACC 2010 or equivalent. 
         MKT 2550   Consumer Behavior (HMG/MKT*/NFS) 3 cr.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
         MKT 3870   Sales Management 3 cr.  Introduction to organization and direction of sales programs, involving personal selling activities and integration of sales efforts with other marketing elements of the firm, implementation of sales programs, selection of appropriate sales personnel, designing and implementing sales policies and procedures, evaluation and control of sales force performance. Prerequisites: MKT 2440 and MGT 2360. 
         MKT 4560   Marketing Management 3 cr.  A study of the overall marketing strategy pertaining to problems experienced in today’s economy, utilizing a case study method. Emphasis on physical distribution, cost analysis, and effective pricing. Prerequisites: QS 4230, minimum of 12 cr. in marketing, and senior standing. 
         WRT 2050   Creative Writing 3 cr.  Writing and study of poetry, fiction, and plays at an introductory level. Includes discussion, writers’ workshops, and regular conferences with the instructor. Students contribute to the production of a class electronic publication. Prerequisite: WRT 1020. 
         WRT 2440   Technical Writing 3 cr.  Theory and application of technical writing principles. Topics include an introduction to the technical communication environment, ethical and legal considerations, the basics of writing and analyzing technical documents, collaborative writing, and design principles for documents and Web sites. Students create a variety of technical documents for inclusion in their final e-portfolios. Prerequisite: WRT 1020 or equivalent. 
         WRT 3260   Business and Professional Writing (BUS/WRT*) 3 cr.  A study of the strategies and stylistic devices which lead to clear, concise, and complete business writing. Various types of business letters, memoranda, proposals, and reports are examined and developed. Prerequisite: WRT 1020. 
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