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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Hospitality and Tourism Management Major: Bach Sci | Hospitality and Tourism Management Minor
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Hospitality and Tourism Management Major: Bach Sci    
   Major Courses (40 cr. to be chosen)    
      MRM 2400   Principles of Retailing (HTM/MKT/MRM*) 3 cr.  Overview of the basic principles of the retailing industry for all types of retail firms and retail supply chains, including such businesses as banking, health care services, information technology, and manufacturing companies that sell their products through retail firms. Topics include customer relationship management, industry consolidation, and supplier relations, together with finance, operations, information technology, and real estate as they relate to retail. 
      MKT 2550   Consumer Behavior (HTM/MKT*/NFS) 3 cr.  The study of the impact of consumer behavior (based on psychological and social forces) on the market. Analysis of the buying decision process and how it is affected by advertising, public relations, and the mass media. Emphasis on consumer-oriented legislation. Prerequisite: MKT 2440. 
      MRM 3010   Merchandising for Brand Management (HTM/MRM*) 3 cr.  Provides insight into strategic brand management as related to consumer products and services. An understanding of the key issues in building and maintaining brands. Exposure to and project participation in brand positioning, strategic brand management, brand loyalty, and branding strategies. Prerequisite: MRM 2400. 
      MRM 3080   Visual Merchandising (HTM/MKT/MRM*) 3 cr.  Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized. 
      SM  3100   Facility Design and Event Management (HTM/SM*) 3 cr.  The processes for managing sport and event enterprises. Specific attention given to the design and management of a sport facility as well as the skills and processes associated with administration of a sport event, whether it be participant-centered or spectator-centered. Prerequisite: SM 1100. 
      HTM 3210   Meeting and Event Management 3 cr.  The planning, development, management, and implementation of conferences, conventions, corporate meetings, exhibitions, festivals, and private events. A conceptual framework is developed through definitions, models, the utilization of case studies, and participation in actual events. Event organization, impact assessment, feasibility studies, bid preparation, public and corporate sponsorship, negotiations, volunteer staff management, and event evaluation. Prerequisites: MRM 2400, MKT 2440. 
      HTM 3260   Travel and Tourism 3 cr.  Introduction to domestic and international tourism focusing on the socioeconomic effects of tourism, its industries and linkages to leisure services, hospitality and travel organizations, and businesses. Trends in tourism from the perspectives of travelers, destinations, and the operation of specialty businesses are explored as well as the general tourism system. Prerequisites: MRM 2400, MKT 2440. 
      HTM 3360   Lodging Management I (HTM*/MGT/NFS) 3 cr.  A study in general responsibilities of various departments within the rooms, the food and beverage, the marketing and sales, and the administrative divisions of a lodging property. Prerequisite: MGT 2360. 
      HTM 3640   Hospitality Architecture and Interior Design (FCS/HTM*/MRM) 3 cr.  Analysis of architecture and design for the hospitality industry, concepts of design of hospitality and tourism properties for both interiors and exteriors. Emphasis on planning, selecting, branding, and furnishing environments for both commercial and consumer needs. Event and conference planning set up and property design. 
      HTM 4260   Club Management (HTM*/MGT/SM) 3 cr.  General administrative procedures in the management of private clubs. Study and analysis of club operations, club boards of directors, service excellence in clubs, leadership in club operations, quality management systems for clubs, club marketing, food and beverage operation in clubs, financial management, and fundamental features of specific categories of private clubs. Prerequisite: MGT 2360. 
      HTM 4360   Lodging Management II (HTM*/MGT/NFS) 2 cr.  A study of various organizational structures and systems in the lodging industry and the authority vested in the respective levels of management. Emphasis on operations analysis and problem solving. Prerequisites: HTM 3360 and MGT 2360. 
      HTM 4370   Marketing Hospitality Services (HTM*/MKT) 3 cr.  An in-depth look at the nature and scope of the meetings, convention and trade show markets, how to effectively service this market, and increase market share for properties. Prerequisite: MKT 2440. 
      HTM 4910   Internship 1 cr. (Not To Exceed 3 cr.)  Supervised professional work experience in the area of specialization. Completed in the last two semesters of the program. 
      HTM 4950   Senior Seminar 2 cr.  Capstone course providing a framework to view the discipline, industry, and management from a perspective incorporating the economic, social, cultural, environmental, political, technological, and physical aspects. Emphasis on a broad managerial perspective to critically assess the issues facing the hospitality profession. Prerequisite: completion of a minimum of 34 cr. in HTM courses and completion of the required business minor; senior standing. 
Hospitality and Tourism Management Minor    
   Minor Courses (24 cr. to be chosen)    
      MRM 2400   Principles of Retailing (HTM/MKT/MRM*) 3 cr.  Overview of the basic principles of the retailing industry for all types of retail firms and retail supply chains, including such businesses as banking, health care services, information technology, and manufacturing companies that sell their products through retail firms. Topics include customer relationship management, industry consolidation, and supplier relations, together with finance, operations, information technology, and real estate as they relate to retail. 
      MRM 3010   Merchandising for Brand Management (HTM/MRM*) 3 cr.  Provides insight into strategic brand management as related to consumer products and services. An understanding of the key issues in building and maintaining brands. Exposure to and project participation in brand positioning, strategic brand management, brand loyalty, and branding strategies. Prerequisite: MRM 2400. 
      MRM 3080   Visual Merchandising (HTM/MKT/MRM*) 3 cr.  Study of the various facets of visual merchandising, encompassing retail merchandise presentation, displays, store planning, signage, lighting, and fixtures. Discussion of the merchandising and design criteria for point-of-purchase, exhibits, and special promotions. The merchandising and design aspects emphasized. 
      HTM 3210   Meeting and Event Management 3 cr.  The planning, development, management, and implementation of conferences, conventions, corporate meetings, exhibitions, festivals, and private events. A conceptual framework is developed through definitions, models, the utilization of case studies, and participation in actual events. Event organization, impact assessment, feasibility studies, bid preparation, public and corporate sponsorship, negotiations, volunteer staff management, and event evaluation. Prerequisites: MRM 2400, MKT 2440. 
      HTM 3260   Travel and Tourism 3 cr.  Introduction to domestic and international tourism focusing on the socioeconomic effects of tourism, its industries and linkages to leisure services, hospitality and travel organizations, and businesses. Trends in tourism from the perspectives of travelers, destinations, and the operation of specialty businesses are explored as well as the general tourism system. Prerequisites: MRM 2400, MKT 2440. 
      HTM 3360   Lodging Management I (HTM*/MGT/NFS) 3 cr.  A study in general responsibilities of various departments within the rooms, the food and beverage, the marketing and sales, and the administrative divisions of a lodging property. Prerequisite: MGT 2360. 
      HTM 4370   Marketing Hospitality Services (HTM*/MKT) 3 cr.  An in-depth look at the nature and scope of the meetings, convention and trade show markets, how to effectively service this market, and increase market share for properties. Prerequisite: MKT 2440. 
      MGT 2360   Principles of Management 3 cr.  An introduction to the nature and principles of management; history, theories, practices, problems, and techniques; characteristics and qualities of managers; contemporary trends in management thought and practice. 
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