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Undergraduate Admissions Information
Office of Undergraduate Admissions
Madonna University
36600 Schoolcraft Road
Livonia, Michigan 48150-1176
(734) 432-5339 or (800) 852-4951, ext. 5339
Fax (734) 432-5424
Email: admissions@madonna.edu

Graphic Design for Fine Arts Majors Plan of Study

Graphic Design Minor for Fine Arts Majors
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Graphic Design Minor for Fine Arts Majors

   

   Minor Courses (21 cr. to be chosen)

   
      ART 1710   Graphic Design I (ART*/JRN) 3 cr.  Overview of the field of graphic design, with emphasis on basic terminology, process, and procedure. The elements and principles of successful graphic design are introduced and practiced through hand-rendered and digital projects. Corequisite: ART 1720, ART 1730, or permission of instructor. 

      ART 1720/1730 Option (3 cr. to be chosen)

   
         ART 1720   Digital Imaging 3 cr.  An introduction to the uses of Adobe Illustrator. Students master key Adobe Illustrator program functions, including tools and palettes, in creating digital images. In this course students create projects that demonstrate a clear understanding of these digital visual communication tools. 
         ART 1730   Digital Layout 3 cr.  An introduction to and use of Adobe InDesign for creating clear, creative layouts of visual communications. Students master key program functions, including tools and palettes, in creating digital layouts using Adobe InDesign. 
      ART 2710   Graphic Design II 3 cr.  Exploration of the printing process and formats for graphic design. The elements and principles of successful graphic design are developed to an intermediate level of proficiency through projects that include editorial design, book design, identity branding, environmental design, and packaging design. Prerequisite: ART 1710; corequisite: ART 1720 or ART 1730. 
      ART 3740   Graphic Design III 3 cr.  Examination of advanced terminology, processes, procedures and collaborative work in graphic design. Special emphasis on advertising design formats, including ad campaigns, guerilla advertising, and promotional advertising. Prerequisite: ART 2710 or permission of instructor. 
      ART 4740   Graphic Design IV 3 cr.  Advanced-level exploration of processes and procedures in graphic design. Special emphasis on branding and identity design is achieved through individual and collaborative projects using research and conceptual skills. Development of professional quality student portfolio. Prerequisite: ART 3740. 

      Minor electives (6 cr. to be chosen)

   
         ART 2050   Typography 3 cr.  An exploration of the history and current use of typography within the graphic design community. With introduction to terminologies, letterforms, and the uses of typography as an art form, these aspects are explored through the creation of hand-rendered and digital projects. Students are encouraged to use typography to meet specific graphic needs for specific target audiences. Recommended prerequisite: ART 1720 or ART 1730 or permission of instructor. 
         ART 2100   Illustration 3 cr.  An overview of the field of Illustration, with introduction of the use of research and reference materials. Projects explore composition and use of different media. Students are encouraged to develop conceptual solutions to specific needs and visually communicate those solutions to target audiences. Prerequisite or corequisite: ART 1010, ART 1030 or permission of instructor. 
         ART 3800   Web Design for Graphic Designers 3 cr.  Students build on previous computer and design skills to master key program functions, including tools and palettes, in constructing websites. Course addresses uses of specific web-design programs such as Flash or Dreamweaver. Recommended prerequisite: ART 1720, ART 1730, ART 3150, or permission of instructor. 
         JRN 3130   Photography I (ART/JRN*) 3 cr.  Basic digital photography; principles of light, lenses, and composition; participation in all phases of digital work flow from initial composition to final image. Required for students seeking teaching certification with a Journalism minor. 
         JRN 3140   Photography II (ART/JRN*) 3 cr.  Further exploration of photography including digital and chemical-based imaging. Digital and chemical printing, negative development, archival and fine art black-and-white printing. Class culminates with a portfolio project in either print or digital media. Prerequisite: JRN 3130 or permission of instructor. 
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